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Keywords: Subscription fatigue
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business 1–19.
Published: 15 September 2026
...Hesham Dinana; Hoda El Kolaly Purpose This study examines how digital platform organizations can overcome subscription fatigue by transforming transactional relationships into value co-creation systems that enhance customer lifetime value and competitive advantage. Design/methodology/approach...
