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Keywords: Switching costs
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2016) 11 (3): 347–361.
Published: 05 September 2016
...Ingy Shafei; Hazem Tabaa Purpose This research works toward identifying the service quality constructs for the telecommunication industry, the extent they affect customer satisfaction, the perceived switching costs and their significance to the customer. The purpose of this paper is to examine...
