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Keywords: TOE framework
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business 1–21.
Published: 28 July 2026
..., with distinct TOE dimensions dominating each phase. Sustained adoption emerges when these dynamics are deliberately coordinated. Originality/value The study offers two theoretical contributions. First, it extends the TOE framework from a static-factor model to a dynamic, processual account of GenAI adoption...
