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Keywords: Text mining approach
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2024) 19 (3): 544–570.
Published: 14 September 2022
... 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Authenticity Brand authenticity Systematic literature review Text mining approach The relevance of authenticity in contemporary society has grown (Lehman et al., 2019...
