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Keywords: Traditional museums
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Journal Articles
Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2024) 19 (1): 21–45.
Published: 14 September 2023
... approach about the explicit attitudes of this generation toward virtual museums. Findings In the first study, it was found that virtual museums are more successful at engaging and immersing participants than traditional museums for Gen Z. The second study emphasized the significance of meeting Gen Z...
