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Keywords: Transformational marketing
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2013) 8 (2): 104–116.
Published: 12 July 2013
... and concentrate instead on the fundamental issues of improving welfare through the adoption of transformational marketing and an emphasis on social business. A novel and very effective approach for addressing this issue (my perception, but endorsed by numerous favourable reviews from authoritative sources...
