Keywords: Trust
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Journal Articles
EuroMed Journal of Business (2021) 16 (4): 544–563.
Published: 27 November 2020
... in the next few years. The current research study aims to investigate the factors explaining attitudes toward online shopping. The authors propose an integrated model in which trust mediates the effects of relative advantage and electronic word of mouth (eWOM) on attitudes toward online shopping...
Journal Articles
Journal Articles
EuroMed Journal of Business (2015) 10 (1): 21–46.
Published: 05 May 2015
...Sukanya Kundu; Saroj Kumar Datta Purpose – The purpose of this paper is to find the role of trust as a mediating variable between e-service quality and customer satisfaction in internet banking. Design/methodology/approach – The paper opted for an exploratory study using closed ended...
Journal Articles

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