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Keywords: Turkish wine market
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2011) 6 (3): 324–341.
Published: 18 September 2011
... wine consumers and their study provides some perspectives relating to the motivational aspects of online wine‐buying behaviour. Consumer behaviour Wine consumption Turkish wine market Wines Turkey It is widely accepted that a focus on customer needs is a major source of competitive...
