...Saliha Theiri Purpose This study aims to examine the influence of geopolitical uncertainty on cryptocurrency markets (CM). Design/methodology/approach Utilizing two distinct sets of daily returns data spanning from January 1, 2019, to May 4, 2023, the analysis employs the geopolitical risk...

... new product success. We continue by discussing the traditional representation of new product development. This assumes a staged process that can be managed, but which ignores in particular the impact of uncertainty. We conclude by suggesting that marketing needs to reappraise its model of the new...