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Keywords: Utility
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Journal Articles
Factors that impact farmers’ engagement in local food brand development
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Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2020) 15 (1): 86–101.
Published: 18 December 2019
...Dimitrios Tselempis; Philippos Karipidis; Dionysios Tzimas; Ioanna Karypidou Purpose The purpose of this paper is to explore farmers’ intentions to engage in food brand development schemes and identify the factors that impact this. Design/methodology/approach By assuming the utility...
