... model Diffusion of innovation Perceived risk New product adoption Partial least squares Virtual banking User studies Despite the fact that Greek banks have offered internet banking services since 1997, the adoption rate of relevant services among internet users is still well behind from...

... towards the bank as a result of a series of dissatisfying encounters both online and face‐to‐face. Therefore, on the whole, the effect of e‐banking on relationship development may be discussed using the following parameters: Banking Virtual banking Electronic commerce Customer relations...