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Keywords: Virtual museums
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Journal Articles
Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2024) 19 (1): 21–45.
Published: 14 September 2023
...Paula Rodrigues; Ana Sousa; Ana Pinto Borges Purpose The aim of this study is to evaluate the implicit and explicit attitudes of Generation Z (Gen Z) individuals toward the experience of visiting and getting to know traditional or virtual museums. Design/methodology/approach Two studies were...
