...-transcendence values emphasize hospitality, generosity and balance and demonstrate higher wine consumption levels. Conversely, countries with strong conservation values – prioritizing tradition, social order and group discipline – show lower consumption of all alcoholic beverages. Generally, human values have...

...G. Nazan Gunay; Michael J. Baker Purpose The purpose of this study is to analyse the factors influencing wine consumption in Turkey. Since a wine consumption culture is a recent development in Turkey, there is a need to examine consumer factors that affect wine consumption to better understand...