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Keywords: Young people
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2006) 1 (2): 50–63.
Published: 01 September 2006
... study of the interpretive practices are shown. The empirical study was completed with young people from the United Kingdom who used interpretive practices to form meaning from an alcohol advertisement. The study reveals that young audiences draw on intertexts, from a very wide variety of sources, both...
