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Keywords: eSport game brands
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2023) 18 (3): 452–466.
Published: 17 May 2022
... in the eSports context (i.e. eSports game brands). Second, this study notably specifies, estimates, and validates CeSE as composite model comprising cognitive, affective, and activation factors as first-order reflective constructs and CeSE as second/higher-order formative construct. Third, this study applies CCA...
