Communications and Social Skills: Perceptions of Hospitality Managers Available to Purchase

Describes the outcome of a pilot study in which a number of hotel managers were interviewed at length in order to ascertain their understanding of “communications and social skills”. The objective was to investigate how these skills might be taught effectively by educators through the medium of tailor‐made courses within colleges and universities. Analyses managers′ perceptions in order to investigate the possibilities of producing“customer‐led” courses, the customer in this respect being the employers; and then discusses these perceptions in terms of their consequences for educators.