Not by accident Available to Purchase

Creativity and commerce have to a great extent been separated in the education and business worlds in this country. Design education in Britain tends to ignore the profoundly symbiotic nature of the design/business relationship. This is more true of fields such as fashion/textiles, jewellery, ceramics and footwear than it is of more technical areas like product or engineering design. Of course students of the former subjects are aware that their designs must sell; but that is little better than making a trainee chef aware that food must be digestible. The complexity of the difference between an awareness and an appreciation or understanding of commercial criteria is, in practical terms, the difference between a successful profitable product/business and a failed loss‐making one.