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This article has arisen from a survey conducted in two Northern LEAs. First seeks to put enterprise education into context and gives Durham University Business School′s (DUBS) view of it. Then addresses the survey; this was carried out in 50 schools in Durham and Gateshead and aimed to discover what impact the DUBS “Primary Enterprise” resource material had made in primary schools and the training programme run in conjunction with this. It also sought to determine the influence made by this approach to teaching and learning and to identify ways in which an enterprising approach could be incorporated into the school curriculum. Discusses the results of the survey together with their implications. Recognizes that, while this research was generated at a regional level, the findings have more far‐reaching implications and are of benefit to a wider audience.

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