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Significance

The new holiday is part of wider efforts by Serbia's leadership to encourage unity among Serbs in the region and promote the idea of a 'Serbian World' concept, where the precise meaning is kept vague.

Impacts

References to President Vucic as leader of a wider Serb community, not just Serbia, will be used as he seeks re-election.

The 'Serbian World' provides a specific idea against which other national leaders can build counter-narratives.

The region will be pulled in different directions between nationalist rhetoric and cooperative projects such as the Open Balkans Initiative.

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