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Significance
This is an effort to ‘democratise’ e-commerce in the country and reduce the dominance of transnational e-commerce players such as Amazon and Walmart-owned Flipkart. Established as a non-profit, the ONDC seeks to provides an open-source, open-network and platform-neutral e-commerce channel.
Impacts
The ONDC will likely end up benefitting large domestic groups relative to foreign e-commerce players.
Retailers with an online and brick-and-mortar presence will benefit from the ONDC.
The ONDC may prove politically significant as small business owners are a major constituency of the ruling party.
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2022
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