Implications of Facebook's changes.
Facebook announced on January 12 that it would be changing how its news feed works, with less emphasis placed on public content -- that is, posts from businesses, brands and media -- and greater prominence given to community interaction and user-generated content. The move came as Facebook has been under scrutiny from lawmakers for its role in spreading 'fake news' and possibly Russian disinformation campaigns.
As news becomes less visible on Facebook, users looking for such content may gravitate towards Twitter, which prioritises breaking news.
Influencer marketing could become more important, although that, too, faces complaints of manipulation.
Publishers may resort to more polarising content in order to drive more interactions with their articles.
