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Subject
Cross-border e-commerce in China.
Significance
Cross-border e-commerce allows consumer goods companies outside China to sell directly to Chinese consumers without a formal legal presence in China. Government policy has supported the rapid growth of this industry while cracking down on unofficial channels.
Impacts
Consumer goods that cannot otherwise be sold in China can be sold through the cross-border e-commerce channel.
Chinese e-commerce companies are increasing emphasis on their cross-border e-commerce platforms.
Sales to overseas Chinese who resell products in China will become less important to well-known brands.
Keywords:
China,
AP,
economy,
computers,
consumer,
deregulation,
foreign trade,
internet,
reform,
regulation,
retail,
technology,
Retail,
Consumer Products,
IT software & services
© Oxford Analytica 2020. All rights reserved. This content contains general information about geopolitical, macroeconomic and social developments or (where stated) other matters. It does not contain advice or recommendations that may be relied on. Where links to external websites are provided, this does not indicate that Oxford Analytica or Emerald agree with, endorse or have checked for accuracy the contents of said sites.
2019
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