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Subject

A profile of Luciano Huck.

Significance

Increasingly involved in politics in recent years, but without having joined a political party yet, TV host Luciano Huck has in recent months stepped up his efforts to launch a competitive presidential bid in 2022. Huck, who moves comfortably among a range of parties and leaders that orbit the political centre, is popular across various sectors of society thanks to a TV programme he has hosted since 2000 and has several million followers across different social networks.

Impacts

Sensing a chance to win the presidency, several different parties will seek to attract Huck.

A Huck government would blend orthodox economics with more ambitious social policies.

Brazil’s current political scenario is favourable to Huck, but the next presidential election is not due until October 2022.

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