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Significance
The pandemic has upended the staples of retail election politics, including in-person events, but not candidates’ need to get out the vote (GOTV) on November 3. Both parties will spend heavily to define the contest in their terms and reach voters.
Impacts
COVID-19 will push election campaigns more towards digital fundraising and advertising operations.
Digital political advertising will pass USD1bn this election for the first time, more than tripling 2016 spending.
Controversy over the postal service’s ability to deliver mail-in ballots on time will spur demands for more secure online voting.
© Oxford Analytica 2020. All rights reserved. This content contains general information about geopolitical, macroeconomic and social developments or (where stated) other matters. It does not contain advice or recommendations that may be relied on. Where links to external websites are provided, this does not indicate that Oxford Analytica or Emerald agree with, endorse or have checked for accuracy the contents of said sites.
2020
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