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Purpose
The objective of this paper is to scan the extent of uncertainty and hesitation in the development of plans and strategy.
Design/methodology/approach
The author evokes concrete cases of risk aversion, when the action either goes ahead or is stymied by lack of certitude. The incidents cited are of practical – rather than of theoretical – connotation.
Findings
This essay shows that the willful overcoming of missing assuredness may sometimes incur, in its turn, hazardous risk.
Originality/value
The paper illustrates the roles of intelligence, the measurement of precaution, and the willingness or failure to gamble on the (sometimes) long shot.
© Emerald Group Publishing Limited
2009
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