Confidence and Confidentiality: stimulating e‐commerce in europe Available to Purchase

Europe’s politicians want to see e‐commerce thrive – not least because it is a market where Europe lags behind the USA. The social and economic promise of e‐commerce will not be fulfilled without safeguarding consumer rights, particularly in the area of data protection. But will such restrictions put a brake on market development? Or are they the only way to inspire consumer confidence, and thus forge a sustainable information society?