Smart cars and smart insurance: analysing the trends

In this article, written as part of a consulting report for the insurance industry, key trends that are likely to impact the motor insurance industry are presented. These trends include: globalization; the rise of the cultural creatives; customization; the rise of the info‐tailor; and ageing. From these trends sketches of three scenarios are presented. These are the great divide; smart cars and smart insurance; and from cars for all to mobility for all.