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This second article in a series of six focuses on leisure as one of the impending waves of economic activity projected to dominate the advanced economies over the course of the new millennium. Leisure will begin to dominate jobs and economic activity in the USA around 2015, the date when “free time” will occupy over half of total individual lifetime activity. Businesses providing goods and services to meet leisure‐time demands that will account for the dominant share of gross domestic product (GDP), jobs and livelihoods during the 21st century include: recreation, hospitality, entertainment, travel and tourism, adventure seeking, to name just a few sectors.

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