Foundations and Trends in Marketing Cover Image for Volume 19, Issue 3
Current Issue
Volume 19,
Issue 3,
30 October 2025

About Foundations and Trends in Marketing

Foundations and Trends® in Marketing publishes high-quality articles that explore the rapidly expanding marketing research landscape. It covers a wide range of topics, including decision‑making, branding, pricing, market segmentation, forecasting, product innovation, CRM, sales management, marketing strategy, and advanced modeling approaches such as Bayesian, stochastic, and choice models.

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Submission information for Foundations and Trends in Marketing

Accepted manuscript types

Foundations and Trends in Marketing publishes exclusively long (± 100 pages) review and tutorial papers. For full details read the Editorial Aims of the journal. These criteria are strictly applied by the editorial board and your paper must meet them to be considered.

Original research papers will not be considered for publication and we will not acknowledge receipt.

If you intend to write, or are in the process of writing, a paper that meets the criteria in Editorial Aims, we will be pleased to hear from you. In the first instance, send an abstract for initial review to the publisher.

After this initial submission, a preliminary acceptance may follow. The full draft paper will be subject to a reviewing process to ensure quality standards and balance before being finally accepted..

Peer review type

Single-anonymous peer review.

Reference type

Alphabetical reference style. Please find more information on Alphabetical referencing here.

Keywords

A maximum of 6 appropriate and short keywords can be added to your ScholarOne submission.

Accepted languages

This journal accepts manuscripts in UK/US English.

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