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Purpose

The purpose of this paper is to asses the role of social networking sites (SNSs) in the 25 January 2011 Egyptian Revolution, also known as the “Arab Spring”.

Design/methodology/approach

The research methods used were an adaptive form of snowball sampling of a heterogeneous demographic group of participants in the Revolution, used to select focus groups to explore a range of relevant issues.

Findings

SNSs are shown to have played a central and pivotal role in the events known collectively as the Arab Spring. Their importance as a source of non‐governmental information and as a means of informing the external and internal community of internal events is highlighted by all participants.

Originality/value

The paper outlines research into contemporary events of global significance.

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