Big data analytics is a set of procedures and technologies that entails new forms of integration to uncover large unknown values from large data sets that are various, complex and of an immense scale. The use of big data analytics is generally considered to improve organisational performance. However, this depends on capabilities of different organisations to provide the resources required for big data analytics. This study aims to investigate the influence of big data analytics on organisational performance of Technical University of Kenya (TUK) and Strathmore University (SU).
This study was conducted as a mixed method research to enable a deep understanding of the concept. Primary data was collected through structured questionnaires and interviews with clientele and information communication technology staff from the TUK and SU, both in Nairobi, Kenya. Secondary data was collected through interviews and questionnaires. Data was analysed and presented using descriptive statistics.
The findings revealed that most of the variables of organisational performance such as innovativeness, creativeness, effectiveness, productiveness and efficiency are affected positively by conducting big data analytics in both institutions. The results demonstrate that the TUK showed a negative relationship between big data analytics and competiveness and profitability while SU showed a positive relationship between the two variables. In terms of regression analysis, the findings revealed that SU showed a good relationship between independent and dependant variables while the TUK had a weak influence.
This study is original in terms of its subject matter, scope and application.
