The influence of brand personality on brand love, perceived quality and purchase intention: a study of e-retailing sites Available to Purchase

Rajat Kukreti is a research scholar of marketing in the School of Management at National Institute of Technology, Rourkela, Odisha, India. He holds an MBA from Christ University, Bengaluru and his research interest include artificial intelligence marketing, consumer behaviour, brand management, and electronic retail. He has presented papers in various international and national conferences.

Mayank Yadav is an assistant professor of marketing in the School of Management at National Institute of Technology, Rourkela, Odisha, India. He holds a PhD in management from Indian Institute of Technology, Roorkee and his research interests include social media marketing, social CRM and consumer behaviour. He has published papers in reputed international journals like Benchmarking an International Journal, International Journal of Nonprofit and Voluntary Sector Marketing, Telematics and Informatics, Journal of Direct Data and Digital Marketing Practice, International Journal of Business Information Systems, Social Network Analysis and Mining, and International Journal of Business Excellence with indexing in Scopus, SSCI, ESCI, ABDC and ABS. He is currently serving as a reviewer in various international journals of repute, like International Journal of Information Management, Journal of Retailing and Consumer Services, Aslib Journal of Information Management, International Journal of Management Practice, Spanish Journal of Marketing and others. He has presented papers in various international and national conferences. He has also participated and conducted various training programmes and FDPs.