What drives consumers to continually use food delivery apps? The moderating role of coupon proneness Available to Purchase

Richa Joshi is an Assistant Professor at the National Institute of Technology (NIT) Hamirpur (H.P). The areas of her interest are brand equity, brand extension and consumer brand relationships. She has contributed “ABDC”- and “Scopus”-indexed research papers in several journals of Sage, Inderscience, Wiley, Taylor & Francis and Emerald publications. She has also been an active reviewer of journals of Sage and Emerald.

Prerna Garg is a Research Scholar at Bharati Vidyapeeth University, Pune. She possesses a rich experience of over 10 years with consumer behaviour, electronic marketing in the travel industry and branding as her areas of interest. She has published many scholarly articles in journals of repute (including Scopus-listed and ABDC-indexed journals) and has presented research papers at several International/National conferences at IIMs, IMT, FMS and many more. She has actively participated in AICTE-sponsored SDP, FDP, Seminars and QIPs.

Sachin Kumar is an Assistant Professor at the Department of Management Studies at the National Institute of Technology (NIT) Hamirpur (H.P.). He has a PhD in Marketing and worked as a Post-Doctoral Fellow at the UGC-funded Dr S. Radhakrishnan Post-Doctoral Fellowship for Humanities and Social Sciences (including languages) for two years. He is UGC-NET qualified in Management.

Neeraj Dhiman is an Assistant Professor at the Department of Management Studies at the National Institute of Technology (NIT) Hamirpur (H.P). He completed his MPhil and PhD from the Central University of Jammu, India. His areas of interest are technology adoption, online recruitment, smart fitness wearables and psychological capital. He is UGC-NET qualified in Human Resource Management. He has presented papers at various national and international conferences at IIMs. He has also contributed “ABDC”, “Scopus” and SSCI-indexed research papers in several journals of Taylor & Francis, Inderscience and Emerald publications.