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Geeta Marmat
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Journal Articles
Micro-meso-macro framework: a three-layered approach to understand brand pride
Available to Purchase
Global Knowledge, Memory and Communication (2024)
Published: 29 August 2024
Journal Articles
Moderating effects of uncertainty on relative brand trust–love
Available to Purchase
Global Knowledge, Memory and Communication (2025) 74 (3-4): 1257–1274.
Published: 17 May 2023
Journal Articles
Influence of aesthetics attributes of brand Web pages on customer brand engagement
Available to Purchase
Global Knowledge, Memory and Communication (2023) 72 (4-5): 484–505.
Published: 11 January 2022
Journal Articles
Online brand communication and building brand trust: social information processing theory perspective
Available to Purchase
Global Knowledge, Memory and Communication (2022) 71 (6-7): 584–604.
Published: 06 August 2021
