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Journal Articles

Maximizing marketing impact: heuristic vs ensemble models for attribution modeling

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Jitendra Gaur, Kumkum Bharti, Rahul Bajaj
Journal: Global Knowledge, Memory and Communication
Global Knowledge, Memory and Communication (2026) 75 (1-2): 359–377.
https://doi.org/10.1108/GKMC-04-2023-0112
Published: 19 April 2024
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Journal Articles

Role of behavioural abstraction (vs concrete) levels in accepting health technologies

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Bharat Taneja, Kumkum Bharti
Journal: Global Knowledge, Memory and Communication
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2355–2386.
https://doi.org/10.1108/GKMC-07-2023-0219
Published: 01 November 2023
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