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Monika Gupta
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Journal Articles

Social proof: empowering social commerce through social validation

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Nitin Patwa, Monika Gupta, Amit Mittal
Journal: Global Knowledge, Memory and Communication
Global Knowledge, Memory and Communication (2026) 75 (1-2): 19–35.
https://doi.org/10.1108/GKMC-06-2023-0188
Published: 16 April 2024
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Journal Articles

Modeling the influence of online communities and social commerce

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Nitin Patwa, Monika Gupta, Amit Mittal
Journal: Global Knowledge, Memory and Communication
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2777–2794.
https://doi.org/10.1108/GKMC-01-2023-0014
Published: 02 January 2024
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