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Journal Articles

Navigating the shadows: prioritizing dark patterns in online shopping using fuzzy-AHP

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Ruchi Jain Garg, Vandana, Vinod Kumar
Journal: Global Knowledge, Memory and Communication
Global Knowledge, Memory and Communication (2025)
https://doi.org/10.1108/GKMC-07-2024-0460
Published: 24 July 2025
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Journal Articles

A study on mediation effect of relationship quality outcome between customer relationship management and mutual fund decision

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Suman Kumar Deb, Ruchi Jain, Sridhar Manohar, Sanjiv Marwah
Journal: Global Knowledge, Memory and Communication
Global Knowledge, Memory and Communication (2025) 74 (1-2): 370–392.
https://doi.org/10.1108/GKMC-09-2022-0212
Published: 14 March 2023
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