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Keywords: Brand pride
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (5-6): 2432–2461.
Published: 29 August 2024
...Geeta Marmat; Muhammad Kashif Purpose This study aims to develop a micro-meso-macro framework of brand pride to understand brand pride, its forms, characteristics and the interdependence of this construct, in a comprehensive manner. Design/methodology/approach Literature in brand pride has...
