...Suraj Kushe Shekhar Purpose The purpose of this study is to combine topic modeling with library branding to improve library collections’ accessibility and reputation by integrating data analysis and branding into library structures. This study explores how topic modeling can transform libraries...

... to market internally and advocate externally and suggests ways of going about this. These are timely lessons with the recent bout of library closures in countries that feature in the book's case studies. It discusses print and online options for “The Library Brand” and deals with the realities...