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Keywords: Consumer behavior
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Journal Articles
Mapping the field of sensory marketing: a comprehensive bibliometric analysis
Available to Purchase
Global Knowledge, Memory and Communication (2026) 75 (3-4): 1524–1541.
Published: 09 July 2024
...-citation analysis Bibliometric analysis Consumer behavior RQ5. What are the main themes and future research avenues in sensory marketing? Consequently, a bibliometric analysis will serve to identify the key contributors, seminal works and research trends within the field...
Journal Articles
Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study
Available to Purchase
Global Knowledge, Memory and Communication (2025) 74 (9-10): 3061–3079.
Published: 09 February 2024
... behavior Longitudinal research design E-commerce industry Digital advertising continues to develop rapidly as an overall advertising strategy and has enabled marketers to quickly and directly reach customers. According to eMarketer, global spending reached $491.7 billion in 2021 and is predicted...
