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Keywords: Consumer behavior
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (3-4): 1524–1541.
Published: 09 July 2024
... has been a longstanding concept in the marketing domain, but its practical application and understanding have been limited (Petit et al., 2022). Krishna (2012) posits that sensory marketing involves understanding sensation and perception in the context of consumer behavior, suggesting...
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (9-10): 3061–3079.
Published: 09 February 2024
... behavior Longitudinal research design E-commerce industry Digital advertising continues to develop rapidly as an overall advertising strategy and has enabled marketers to quickly and directly reach customers. According to eMarketer, global spending reached $491.7 billion in 2021 and is predicted...
