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Keywords: Coupon proneness
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Journal Articles
What drives consumers to continually use food delivery apps? The moderating role of coupon proneness
Global Knowledge, Memory and Communication (2025)
Published: 20 February 2025
... of the customer while using the app. Also, coupon proneness significantly moderates the relationship between perceived value and continued intention to use the app. Originality/value The present study modified the value-based adoption model by including three more benefits and one challenge concerning...
