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Keywords: Customer brand relationship
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (5-6): 2432–2461.
Published: 29 August 2024
... Publishing Limited Licensed re-use rights only Brand pride Customer pride Customer brand relationship Brand pride is an important branding intervention to strengthen customer–brand relationships (Nandy and Sondhi, 2022). It is the outcome of strategic branding decision and some excellent...
