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Keywords: Digital ad avoidance
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Journal Articles
Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study
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Global Knowledge, Memory and Communication (2025) 74 (9-10): 3061–3079.
Published: 09 February 2024
...Fatih Çelik; Selçuk Yasin Yıldız; Behcet Yalin Ozkara; Mehmet Safa Çam; Blend Ibrahim Purpose The study investigates the antecedents and consequences of digital ad avoidance in the e-commerce industry. This study aims to investigate how digital ad avoidance relates to internet usage over time...
