... support scholars and researchers of related domains by identifying specific areas to focus upon and explore further. This study shall reiterate and sensitise the investors, a major section of the society, about the behavioural biases that they suffer from while making investment decisions. Originality...

... are pushing tech-driven decisions toward investors through these mobile apps. The investors are endorsing collaborative CRM platforms to make the investment decisions. But in all this due course of action, how much expectations of customers have been met? The role played by feelings, i.e. trust, commitment...