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Keywords: Longitudinal research design
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Journal Articles
Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study
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Global Knowledge, Memory and Communication (2025) 74 (9-10): 3061–3079.
Published: 09 February 2024
..., using a two-wave longitudinal research design. This study also explores how real-world advertising clutter (clutter and non-clutter) affects these relationships. Design/methodology/approach The data were collected from 192 online consumers in Türkiye, and a two-wave longitudinal research design...
