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Keywords: Online communities
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Journal Articles
Journal Articles
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2777–2794.
Published: 02 January 2024
...-commerce industry. Originality/value Research highlights the dearth of current analysis in such conceptual domains while generating novel research insights aimed at e-commerce and digital business. From the viewpoint of potential and recurring customers who interact with online communities and product...

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