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Keywords: Perceived quality
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Journal Articles
The influence of brand personality on brand love, perceived quality and purchase intention: a study of e-retailing sites
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Global Knowledge, Memory and Communication (2025) 74 (7-8): 2795–2817.
Published: 16 November 2023
...Rajat Kukreti; Mayank Yadav Purpose This study aims to understand how brand personality affects purchase intention through brand love and perceived quality in e-commerce. Design/methodology/approach Three hundred forty-eight users of e-commerce sites in New Delhi, India, were surveyed...
