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Keywords: Social commerce
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Journal Articles
Global Knowledge, Memory and Communication 1–22.
Published: 05 December 2025
...Bhawika Batra; Amit Sharma; Sheela Narang Purpose The purpose of this study is to examine and develop an understanding of Social Commerce (S-Commerce) by analysing articles and propose a framework by identifying the factors influencing consumer decisions in S-Commerce. Design/methodology...
Journal Articles
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2777–2794.
Published: 02 January 2024
... encompassing social support and related approaches to “word of mouth” online, electronic purchasing and virtual communities mediated by technological platforms are the foundational frameworks for this research piece. It then produces a statistical model that enables users to predict how social commerce (s...

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