Keywords: Social media
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Global Knowledge, Memory and Communication (2025)
Published: 21 May 2025
...Sakshi Yadav; Koustab Ghosh; Dheeraj Sharma Purpose This study aims to examine consumer vulnerability on social media by reviewing the existing literature. It highlights the advantages social media provides to vulnerable consumers while identifying various factors on social media that contribute...
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Journal Articles
Journal Articles
Global Knowledge, Memory and Communication (2024)
Published: 23 September 2024
... metrics Online attention Social media Top 100 The publishing industry was transformed by the Internet, leading to significant changes in communication and enabling unprecedented connections during the printing era. It has also revolutionized scientific communication, academic collaboration...
Journal Articles
Global Knowledge, Memory and Communication (2024)
Published: 23 September 2024
... tools using a matrix checklist. Findings It was revealed that most university libraries use websites for showcasing e-resources. The commonly used social media for marketing e-resources is Facebook followed by Instagram while Twitter and Ask a Librarian are the least used. The results further show...
Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (5-6): 1784–1804.
Published: 30 August 2024
...Hendro Margono; Muhammad Saud; Asia Ashfaq Purpose Social media provides a platform for people to connect, communicate and share their opinions, and has become a powerful gizmo for freedom of expression as well as freedom of speech. The present study intends to examine the role of social media...
Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (5-6): 2203–2227.
Published: 12 August 2024
...Subhan Afifi; Aris Yaman; I Gede Mahatma Yuda Bakti; Sik Sumaedi Purpose This study aims to conduct a bibliometric assessment of existing literature in the fields of health communication and social media in the Asian context. Design/methodology/approach Using 265 Scopus-indexed papers...
Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (5-6): 1745–1759.
Published: 07 August 2024
... be contacted at: sivakumar.a@vit.ac.in 28 04 2024 19 06 2024 15 07 2024 © 2024 Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence In-app advertising Social media AI-generated advertisement User-generated meme...
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Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (11): 19–41.
Published: 22 February 2024
...Marina Bagić Babac Purpose Social media platforms are highly visible platforms, so politicians try to maximize their benefits from their use, especially during election campaigns. On the other side, people express their views and sentiments toward politicians and political issues on social media...
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (9-10): 3292–3317.
Published: 30 January 2024
...Bohee So; Ki Han Kwon Purpose This study, a narrative literature review, aims to examine the combined benefits of the active and passive use of social media (SM) for well-being (WB), physical and mental health during the COVID-19 pandemic. Design/methodology/approach A search strategy has been...
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2777–2794.
Published: 02 January 2024
... size PI-2 Satisfaction OLC-3 Community influence PI-3 Purchase motivation WOM-1 Credibility WOM-2 Sentiments Source: Authors’ own work Social commerce Electronic word-of-mouth Online communities Purchasing trust Social media The advent of Web 2.0...
Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2716–2734.
Published: 06 December 2023
...Rashed Alhaimer Purpose This study aims to examine the attitudes of the Kuwaiti public towards governmental campaigns on social media (GCSM) regarding the country’s Vision 2035. Specifically, it investigates the effect of GCSM on three attitudinal dimensions (i.e. cognitive, emotional...

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