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Keywords: Structural equation modelling
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Journal Articles
What motivates us to stay loyal? The impact of consumption values and satisfaction on building loyalty
Available to Purchase
Global Knowledge, Memory and Communication 1–33.
Published: 12 December 2025
... underpinning. Design/methodology/approach Data, collected from 893 mobile app users, were analysed using structural equation modelling and bootstrapping. Findings The results found a significant influence of various consumption values on MAS . Furthermore, informational, convenience, customisation...
Journal Articles
Adding to global knowledge by leveraging mindfulness: revisiting the five facet mindfulness questionnaire in IT/ITES industry
Available to Purchase
Global Knowledge, Memory and Communication (2026) 75 (5-6): 2028–2053.
Published: 28 August 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Indian context Structural equation modelling Employee productivity FFMQ-SF IT/ITES Mindfulness “With mind, meditate on me as being prana”. – Kaushitaki Upanishad There has been a burgeoning...
Journal Articles
The influence of brand personality on brand love, perceived quality and purchase intention: a study of e-retailing sites
Available to Purchase
Global Knowledge, Memory and Communication (2025) 74 (7-8): 2795–2817.
Published: 16 November 2023
... for the study. The data set was examined using confirmatory factor analysis, and the research hypotheses were assessed using structural equation modeling. Findings Two important conclusions emerged from the study. First, brand love and perceived quality have been considerably and favorably influenced by all...
